whooza

NAMING

When a super-fun brand we’d cooked up at Studio Chong was destined for the cutting room floor, we knew we had to give it a new lease of life.

Being pet obsessives, we took our concept and decided we’d create our own DTC dog food brand… as you do.

When I came up with a fun name to match the playful visual ID, the lines and language started coming quicker than you can say ‘zoomies’.

Got a biz to befit the brand? Why not help make Whooza happen fur real 😉