FAIRGAME
TONE OF VOICE
/
NAMING
/
EMAIL MARKETING
/
LONG COPY
/
BROCHURE COPY
/
TONE OF VOICE / NAMING / EMAIL MARKETING / LONG COPY / BROCHURE COPY /
What I heard in the kick-off meeting was essentially: “It’s a brand new competitive socialising concept that lets you whack moles and slay clowns while high on candyfloss and cocktails”
As a result, there were only two questions I had when I was approached to help build out Fairgame’s tone and launch comms.
1) Is there product testing involved? (Research, ofc)
2) When can I start?
A few months down the line and business is booming, and from the look of the place (and that sparkling sales spiel 😇) it’s not hard to see why.
