Gerry’s
BRAND STORY
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TONE OF VOICE
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WEB COPY
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SOCIAL COPY
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EMAIL MARKETING
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PRODUCT COPY
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MERCH
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BRAND STORY / TONE OF VOICE / WEB COPY / SOCIAL COPY / EMAIL MARKETING / PRODUCT COPY / MERCH /
Have you heard? Hard seltzers are on the up.
Yep, fizzy water with an alcoholic kick is just the ticket for an increasingly health-conscious world.
So, when I was asked to help brand-new Kiwi-born contender Gerry’s to enter this rapidly expanding market, I grabbed the opportunity with one hand. (And a tinny with the other.)
Working with the amazing Studio Chong, we got to work on creating a brand that would speak to those who like life a little lighter. Sweet as.
Brand development
Finding the story
With an ambition to be THE drink to bring people together, Gerry’s is an exciting new product with a story to tell. Something I was able to help with, both for its snazzy consumer site and brand guidelines, behind the scenes.
Social
Web copy
